Fortumo has published its latest market analysis which takes its focus as Scandinavia and gives an overview of Denmark, Finland, Norway and Sweden.
Scandinavia has a strong bank-based payments infrastructure. Still, direct carrier billing is a popular payment method in the region. In fact, it is among the top 3 payment methods for online gaming in all 4 countries.
Mobile payments are popular in the Nordics and rest of Europe due to 2 reasons.
First, it provides a more user-friendly second flow. With bank-based payments, users have to complete detailed forms and share personal information. Meanwhile, they can complete carrier billing purchases in one click.
Second, the billing technology in this region is modern. This means support for flexible pricing, high price points and subscriptions.
Data for this report includes information from public channels and Fortumo’s cross-platform payments solution. In this report, you will find an overview of:
- Access to payments: comparison of credit card, debit card, mobile and smartphone penetration
- Payment behavior (average revenue per paying user and average transaction sizes) in each market
- Devices and languages used by paying users
- Overview of the mobile operators market share and payment types