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Ayden: over 30% of global transactions are on mobile – UK leads world

Sandra Vogel
Written by Sandra Vogel

Adyen, the global payments technology company, has published its Q3 (July-Sept) Mobile Payments Index. This tracks mobile payment data from web-based transactions across Adyen’s customer base.

For the first time, the Index reveals information on mobile share of key local payment methods, showing that up to half of online transactions with select payment methods are now on mobile.

In Europe, iDEAL, the Dutch online banking payment method led the way, with 49 percent of payments made on mobile. For Open Invoice in Scandinavia, mobile represents 42 percent, Bancontact/Mister Cash in Belgium makes up 38 percent, and SEPA Direct Debit stands at 24 percent.

Among Asian payment methods, the Index reveals that 47 percent of payments made with the Japanese card JCB were made on a mobile device. With Chinese payment methods, 35 percent of Alipay payments and 23 percent of UnionPay payments were on mobile.

Index found 40 percent of PayPal transactions are currently being made on a mobile device.

In Q3 this year, mobile payments increased across the globe, and now account for over 30 percent of all global online transactions, compared to 28.7 percent in Q2 this year.

The UK continued to be the leading market on the Adyen platform, with 46.9 percent of online transactions taking place on mobile, up from 44.8 percent last quarter.

In other key markets, Spain and the Netherlands recorded 32 percent of online payments on mobile, followed by the US with 27 percent, Germany with 25 percent, and France with 23 percent.

For the ninth straight quarter, smartphone transactions grew their share of mobile payments when compared to tablets. The current smartphone versus tablet share of mobile payments now stands at 66 percent versus 34 percent. This compares with 64 percent versus 36 percent in Q2 and 61.8 percent versus 38.2 percent in Q1.

Even among retailers who historically have seen a relatively high percentage of online purchases come from tablets, the percentage of tablet purchases declined two percent quarter-over-quarter, and now represent only 3 percent more of total online purchases when compared to smartphones.

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Sandra Vogel

Sandra Vogel